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Shang-Ying Chen Professor

Faculty

Faculty Profile

Shang-Ying Chen, Ph.D.

Professor & Director of Arts Center
Email: shychen@mail.nsysu.edu.tw
Ext.: +886-7-525-2000 ext. 3393
Research Fields
Arts Management, Museum Management, Arts Marketing
Arts and Cultural Policy, Community and Arts Education, Film and Theatre Studies
Courses Taught
Introduction to Arts Management, Museum Management, Research Methodology
Arts Administration Regulations and Laws
Shang-Ying Chen, Ph.D. - Professor & Director of Arts Center

Biography

Dr. Shang-Ying Chen is a Professor at the Graduate Institute of Arts Management and Entrepreneurship and currently serves as Director of the Arts Center at National Sun Yat-sen University (NSYSU). She brings extensive cross-disciplinary governance leadership and an international academic vision. Dr. Chen received her Ph.D. in Art Education (Art Policy and Administration) from The Ohio State University and her Master’s degree in Arts Administration from the University of Akron. Her administrative leadership includes serving as Associate Dean of the College of Liberal Arts, as well as Chair and Acting Chair of the Department of Theatre Arts at NSYSU. Dr. Chen’s scholarship focuses on museum management and sustainable governance, risk management in theatre and cultural venues, arts marketing, cultural policy, and community arts education. She has continuously directed multi-year research projects funded by the National Science and Technology Council (NSTC/MOST) and the Ministry of Education's Teaching Practice Research Program. Author of A Preliminary Exploration of Theater Risk Management and translator of key international texts in arts administration, she plays a vital role in advancing scholarship, cross-sector practice, and cultural leadership.

  • Education
  • Experience
  • Publications
  • Research Projects
  • Advised Theses
  • 1.Ph.D. in Art Education (Art Policy and Administration), The Ohio State University, USA (2001)
  • 2.M.A. in Arts Administration, University of Akron, USA (1997)
  • 1.Director, Arts Center, National Sun Yat-sen University (2024/08–present)
  • 2.Associate Dean, College of Liberal Arts, National Sun Yat-sen University (2022–2023)
  • 3.Chair, Department of Theatre Arts, National Sun Yat-sen University (2020/02–2023/01)
  • 4.Acting Chair, Department of Theatre Arts, National Sun Yat-sen University (2012–2014)
  • 5.Head, Arts and Cultural Activities Division, Center for Continuing Education, NSYSU (2002–2004)
  • 6.Graduate Administrative Assistant, Graduate Program in Arts Administration, University of Akron, USA (1996–1997)
  • 7.Box Office Manager, University of Akron, USA (1996–1997)

Journal Articles

  • 1.Chen, S. (2025, Dec). Book Review: Manual of Museum Management for Museums in Dynamic Change. Museum and Culture, 30, 119-128.
  • 2.Chen, S. (2025, Jun). Book Review: Contemporary Museum Management. Museum and Culture, 29, 95-100.
  • 3.Cheng, C. and Chen, S. (2021, Feb). Risks of performing arts at theater venues. Arts Marketing, 11(1), 1-23. https://doi.org/10.1108/AAM-01-2020-0002 (ISSN: 2056-4945) (Corresponding Author)
  • 4.Chen, S. (2020, Dec). Sustainable museum operations from the perspective of risk management. Museology Quarterly / Technology Museum Review, 24(4), 47-73.
  • 5.Chen, S. (2016, Jun). Risk identification of medium and large-sized theaters in Taiwan. International Cultural Management, 4, 125-137.
  • 6.Chen, S. (2011, Nov–Dec). Shanghai films Taiwan: The Shanghai sentiment of Taiwanese film directors. Aesthetic Education Bimonthly, 184, 85-94.
  • 7.Chen, S. (2011, Oct). Magnetic field of arts, cultural and creative Kaohsiung. Art Accreditation, 40, 50-53.
  • 8.Chen, S. (2013, Nov). Examining Taiwanese film audiences’ buying behavior and buying decision from the perspective of demographic variables. ISCAL 2013 Proceedings of the International Symposium on Culture, Art and Literature, 1. (ISSN: 2309-3781)

Books and Book Chapters

(a) Book Chapters:

  • 1.Chen, S. (2026). Urban art museums and branding. In S. Chen & T. Tang (Eds.), New Horizons in Museum Management 3. National Sun Yat-sen University. (In press)
  • 2.Chen, S. (2026). Performing arts entering museums: A case study of religious museums. In S. Chen & T. Tang (Eds.), New Horizons in Museum Management 3. National Sun Yat-sen University. (In press)
  • 3.Chen, S. (2026). Online watching behavior: A case study of K-drama audiences in Taiwan. In D. Hui, and C. Choy (Eds.), De Gruyter Handbook of Digital and Online Arts Marketing: Technological, Social and Cultural Trends (pp. 69-83).
  • 4.Chen, S. (2022). Script structure and television viewership ratings: A case study of the Korean drama "Descendants of the Sun". In S. Chen & J. Hsu (Eds.), Proceedings of the 2019 International Symposium on Performance as Method in a Global Context (pp. 99-140). National Sun Yat-sen University.
  • 5.Chen, S. (2022, Jul). Museums and public policy. In S. Chen (Ed.), The Public and Social Dimensions of Museums: Museums and Public Policy (pp. 14-19). Artist Publishing. (ISBN 978-986-282-292-0)
  • 6.Chen, S. (2022, Jul). Developing a leadership effectiveness model for museum directors. In H. Tseng (Ed.), Contemporary Museum Management (pp. 40-53). Artist Publishing. (ISBN 978-986-282-297-5)
  • 7.Chen, S. (2021). Pedagogical reflections and practices in the "Research Methodology" course for arts management. In Y. Deng (Ed.), Proceedings of the 2021 International Conference on Innovative Teaching Paradigms (pp. 8-30). National Yunlin University of Science and Technology.
  • 8.Chen, S. (2020). Application of emerging technologies in museum risk management. In A. Wang & J. Hsu (Eds.), Contemporary Explorations of "Gesamtkunstwerk": Interdisciplinarity and Integration of Theatre Arts in the Era of Aesthetic Globalization (pp. 223-241). National Sun Yat-sen University. (ISBN 9789789860593)
  • 9.Chen, S., Cheng, C., Li, J., Chen, H., & Li, T. (2017). Risk identification, evaluation, and strategic choices for medium and large-sized theaters. In A. Wang, S. Chen, R. Hsieh, & C. Tseng (Eds.), Social Innovation and Practice in Arts and Humanities (pp. 189-211). National Sun Yat-sen University. (ISBN 9789860514681)
  • 10.Chen, S., & Chen, P. (Trans.) (2017). Taiwan, what are your cultural policy instruments? In A. Wang et al. (Eds.), Social Innovation and Practice in Arts and Humanities (pp. 125-141). National Sun Yat-sen University. (ISBN 9789860514681)
  • 11.Chen, S. (2017). Establishment and leadership models of private museums. In S. Chen (Ed.), New Horizons in Museum Management 2: Education, Interdisciplinarity, and Technology (pp. 145-186). Airiti Press. (ISBN 9789864371266)
  • 12.Chen, S., & Huang, Y. (2016). Display techniques of marine museums: A case study of the National Museum of Marine Biology and Aquarium. In Y. Yang (Ed.), Viewing Objects through Objects: Intertextual Contexts of Taiwan, East Asia, and the World (pp. 475-492). Humanities Center, National Sun Yat-sen University. (ISBN 9789860487589)
  • 13.Chen, S. (2015). Examining the marine education functions of marine-related museums. In Y. Yang (Ed.), Oceans, Geographical Explorations, and Subjectivity (pp. 233-254). Humanities Center, National Sun Yat-sen University. (ISBN 9789860444292)
  • 14.Chen, S. (2015). Board governance models of private non-profit foundation museums. In S. Chen & Y. Huang (Eds.), New Horizons in Museum Management (pp. 295-327). Airiti Press. (ISBN 9789865663568)
  • 15.Chen, S. (2014). Application of online communication tools in film marketing. In T. Liang (Ed.), New Frontiers in E-Commerce and Cyber Society 2014 (pp. 88-105). Electronic Commerce Research Center, National Sun Yat-sen University. (ISBN 9789860440089)

(b) Authored Books:

  • 1.Chen, S. (2021). A Preliminary Exploration of Theater Risk Management. Taipei: Airiti Press. (ISBN 978-986-437-186-0)
  • 2.Chen, S. (Trans.) (2019). Performing Arts Leadership. Taipei: Taipei National University of the Arts. (ISBN 978-986-05-9750-9)
  • 3.Chen, S. (2011). Perspectives on Board Governance in Cultural and Arts Organizations. Kaohsiung: Department of Theatre Arts, National Sun Yat-sen University. (ISBN 978-986-02-7273-4)
  • 4.Chen, S. (2010). From Cultural Centers to Cultural Affairs Bureaus: Community Cultural Construction and Development. Kaohsiung: National Sun Yat-sen University. (ISBN 978-957-90-1446-5)

(c) Co-authored and Edited Books:

  • 1.Ho, K., Chen, S., Weng, L., Lu, H., & Cheng, C. (Trans.) (2023). Performing Arts Management: A Handbook of Professional Practices. Wunan Book Inc. (ISBN: 978-626-366-751-8)
  • 2.Hsia, H., Chen, S., Huang, C., & Weng, H. (2011). Cultural Market and Arts Box Office (2nd ed.). Taipei: Wunan Book Inc. (ISBN 978-957-11-6312-3)
  • 3.Han, P., Chen, S., & Tseng, H. (2011). Research on the Organizational Positioning and Operational Models of National Museums in Taiwan. Research Development and Evaluation Commission (RDEC Project No. RDEC-RES-099-009). Taipei: RDEC. (ISBN: 978-986-02-7584-1)
  • 4.Chen, S. (Ed.) (2022). The Public and Social Dimensions of Museums: Museums and Public Policy. Artist Publishing.
  • 5.Chen, S., & Hsu, J. (Eds.) (2019). Proceedings of the 2019 International Symposium on Performance as Method in a Global Context. Department of Theatre Arts, National Sun Yat-sen University.
  • 6.Wang, A., Chen, S., Hsieh, R., & Tseng, C. (Eds.) (2017). Social Innovation and Practice in Arts and Humanities. Kaohsiung: National Sun Yat-sen University. (ISBN 9789860514681)
  • 7.Chen, S. (Ed.) (2017). New Horizons in Museum Management 2: Education, Interdisciplinarity, and Technology. Taipei: Airiti Press.
  • 8.Chen, S., & Huang, Y. (Eds.) (2015). New Horizons in Museum Management. Taipei: Airiti Press.
  • 9.Chen, S. (2013, Aug). Common risks of medium and large-sized theaters in Taiwan. Ministry of Culture Online Theatre.

Conference Presentations

  • 1.Chen, S. (2023). Urban art museums and branding. International Symposium on New Horizons in Museum Management: Taipei Fine Arts Museum 40th Anniversary, Taipei, Taiwan.
  • 2.Chen, S. (2021). Pedagogical reflection and practice in the "Research Methodology" course for arts management. 2021 International Conference on Innovative Teaching Paradigms, Yunlin, Taiwan.
  • 3.Chen, S. (2019). Script structure and television viewership analysis. International Symposium on Performance as Method in a Global Context: Historical Memory, Subjectivity and Cultural Production, National Sun Yat-sen University, Kaohsiung, Taiwan.
  • 4.Chen, S. (2019). Performing arts entering museums: A case study of religious museums. 2019 The 3rd International Conference on Cultural and Arts Management: Cross-boundary and Integration of Art, Technology and Management, Shanghai Theatre Academy, Shanghai.
  • 5.Chen, S. (2019). Sustainable museum operations from the perspective of risk management. 2019 International Conference on Contemporary Challenges in Museums, National Science and Technology Museum, Kaohsiung, Taiwan.
  • 6.Chen, S. (2017). Performing arts in religious museums. Academic Conference on Humanities Research across Cultural Boundaries, National Sun Yat-sen University, Kaohsiung, Taiwan.
  • 7.Chen, S. (2017). Application of emerging technologies in museum risk management. 2017 Academic Conference on Theatre Arts and Management, National Sun Yat-sen University, Kaohsiung, Taiwan. (Refereed)
  • 8.Chen, S. (2016). Legal positioning and leadership models of private museums in Taiwan. The 4th Annual Conference of International Cultural Management, University of International Business and Economics, Beijing, China. (Refereed)
  • 9.Chen, S., Cheng, C., Li, J., Chen, H., & Li, T. (2015). Risk identification, evaluation, and strategic choice analysis for medium and large-sized theaters. 2015 Academic Conference on Theatre Arts and Management, National Sun Yat-sen University, Kaohsiung, Taiwan.
  • 10.Chen, S. (2015). Risk identification of medium and large-sized theaters in Taiwan. The 3rd Annual Conference of International Cultural Management, University of International Business and Economics, Beijing, China. (Refereed)
  • 11.Chen, S., & Huang, Y. (2014). Object display and narrative techniques in marine museums. International Symposium on Viewing Objects through Objects: Intertextual Contexts of Taiwan, East Asia, and the World, National Sun Yat-sen University, Kaohsiung, Taiwan.
  • 12.Chen, S., Cheng, C., and Keng, F. (2019). A Study of Risk Management on Medium and Large Sized Museums in Taiwan. Paper presented at ICOM Kyoto 2019, Kyoto, Japan. (Refereed)
  • 13.Chen, S. (2019). An analysis on risk identification of large-sized museums in Taiwan. Paper presented at 15th AIMAC International Conference on Arts and Cultural Management, Venice, Italy. (Refereed)
  • 14.Chen, S. (2017). An analysis on risk identification of large-sized museums in Taiwan. Paper presented at 14th International Conference on Arts and Cultural Management, Beijing, China. (Refereed)
  • 15.Chen, S. (2017). Application of new technology on museum risk management. Paper presented at the 6th International Conference on Social Science and Business, Okinawa, Japan. (Refereed)
  • 16.Cheng, C. and Chen, S. (2016). An exploratory study on risk perception of employees at the theater venues. Paper presented at Annual Symposium on Management and Social Science, Seoul, South Korea. (Refereed)
  • 17.Chen, S. (2015). An analysis on risk identification and evaluation of medium and large sized theaters in Taiwan. Paper presented at Hong Kong International Conference on Social Sciences, Hong Kong. (Refereed)
  • 18.Chen, S. (2014). A primary analysis on risk identification of medium and large sized theaters in Taiwan. Paper presented at the 4th Annual Conference on Management and Social Sciences, Singapore. (Refereed)
  • 19.Chen, S. (2014). Examining online communication tools and utilities of electronic word of mouth communication on film marketing. Paper presented at Annual Symposium on Management and Social Science, Seoul, South Korea. (Refereed)
  • 20.Chen, S. (2013). Examining Taiwanese Film Audiences’ Buying Behavior and Buying Decision from the Perspective of Demographic Variables. Paper presented at International Symposium on Culture, Art and Literature, Bangkok, Thailand. (Refereed)
  • 21.Chen, S. (2013). The Board-Executive Relationship in Private Museums in Taiwan. Paper presented at the 12th International Conference on Arts and Cultural Management, Bogota, Colombia. (Refereed)

NSTC & MOST Funded Research Projects

  • 1.An Analysis of the Industrial Structure of Resident Theatres in the US, South Korea, China, and Taiwan (3-year Project Principal Investigator, NSTC 113-2410-H-110-048-MY3)
  • 2.A Survey on the Cultivation of Playwrights and Screenwriters for Theatre, Film, and Television in Taiwan (2-year Project Principal Investigator, MOST 111-2410-H-110-056-MY2)
  • 3.Telling a Compelling Story: Examining Taiwanese Audiences’ Viewing Behaviors of Korean TV Dramas from the Core of Cultural Creativity "Screenplay" (I) (2019–2020, PI, MOST 108-2410-H-110-020-)
  • 4.Risk Identification, Evaluation, and Strategic Selection for Medium and Large-Sized Museums (2018–2019) (II & III) (PI, MOST 107-2410-H-110-064-)
  • 5.Performing Arts in Religious Museums (2017), Research Team Member (College of Liberal Arts, NSYSU)
  • 6.Risk Identification, Evaluation, and Strategic Selection for Medium and Large-Sized Museums (2016–2017) (I) (PI, MOST 105-2410-H-110-045-)
  • 7.Analysis of Governance Models in Taiwan's Private Museums (2015–2016) (PI, MOST 104-2410-H-110-065)
  • 8.Risk Identification and Assessment Analysis of Medium and Large-Sized Theaters in Taiwan (II) (2014–2015) (PI, MOST 103-2410-H-110-067)
  • 9.Risk Identification and Assessment Analysis of Medium and Large-Sized Theaters in Taiwan (I) (2013–2014) (PI, NSC 102-2410-H-110-079)
  • 10.Risk Management Research of Medium and Large-Sized Theaters in Taiwan (2012–2013) (PI, NSYSU Institutional Matching Grant)
  • 11.The Impact of Social Factors on Job Embeddedness (2011) (Co-PI, NSC 100-2410-H-130-054)

Ministry of Education Teaching Practice Research Projects

  • 1.2022 Academic Year: Applying Content-Based Instruction (CBI) to English-Medium-Instruction (EMI) Course "Museum Management"
  • 2.2020 Academic Year: Pedagogical Reflection and Practice in the "Research Methodology" Course

Master's Theses Supervision

  • 1.Lin, Chia-Yu (2024). A Study on Cultural Policy Influencing the Development of Taiwanese Opera. Graduate Institute of Arts Management and Entrepreneurship, NSYSU.
  • 2.Chen, Su-Hua (2024). Analyzing the Feasibility of Utilizing TikTok for the Promotion of Taiwanese Television Dramas. Graduate Institute of Arts Management and Entrepreneurship, NSYSU.
  • 3.Wang, Yi-Ting (2023). Entrepreneurship and Branding Analysis of Good Things Visual Design Studio. Graduate Institute of Arts Management and Entrepreneurship, NSYSU.
  • 4.Fang, Yun-Han (2023). A Study on the Operating Models of Music Management Agencies. Graduate Institute of Arts Management and Entrepreneurship, NSYSU.
  • 5.Huang, Ching-Fen (2023). The Entrepreneurial Intermediary Role of Taiwan Creative Content Agency (TAICCA). Graduate Institute of Arts Management and Entrepreneurship, NSYSU.
  • 6.Kao, Ya-Fang (2022). A Study on the Transformation Possibilities of the Traditional Incense-Making Industry. Master's Program, Department of Theatre Arts, NSYSU.
  • 7.Wu, Yi-Hsin (2022). A Survey on the Participation Motivations and Satisfaction of Performing Ensembles and Audiences at the Kaohsiung Wind Band Festival. Master's Program, Department of Theatre Arts, NSYSU.
  • 8.Chen, Chia-Lin (2022). A Preliminary Study on Art Licensing and Intermediary Organizations. Master's Program, Department of Theatre Arts, NSYSU.
  • 9.Hsu, Shih-Han (2022). Curation and Critical Analysis of Girlhood-Themed Exhibitions. Master's Program, Department of Theatre Arts, NSYSU.
  • 10.Tsai, Ya-Fan (2021). Marketing Strategies of the Tainan Old City Festival. Master's Program, Department of Theatre Arts, NSYSU.
  • 11.Lin, Chun-Pei (2021). Local Operation and Pedagogy of Early Childhood Group Music Courses: A Case Study of the Yamaha Music Education System. Master's Program, Department of Theatre Arts, NSYSU.
  • 12.Cheng, Chien-Jung (2021). A Study on the Organizational Operation and Development of Seed Dance Company. Master's Program, Department of Theatre Arts, NSYSU.
  • 13.Cheng, Jou-Wei (2021). An Exploration of the Toucheng Arts and Cultural Community and Local Identity. Master's Program, Department of Theatre Arts, NSYSU.
  • 14.Hsu, Hui-Yi (2020). A Study on the Relationships among Transformational Leadership, Group Dynamics, and Organizational Commitment in the Youth Division of Soka Gakkai International Taiwan. Master's Program, Department of Theatre Arts, NSYSU.
  • 15.Kuo, Yi-Ting (2020). Possibilities of Corporate Social Responsibility (CSR) Practice in Corporate Social Museums. Master's Program, Department of Theatre Arts, NSYSU.
  • 16.Chen, Ho-Hsuan (2020). Exploring Musician Participation in Nanguan Music Ensembles of Changhua County from the Perspective of Leisure Theory. Master's Program, Department of Theatre Arts, NSYSU.
  • 17.Chen, Li-Jung (2019). A Study on the Entrepreneurial Model of Aerial Yoga Studios. Master's Program, Department of Theatre Arts, NSYSU.
  • 18.Liu, Yi-Ting (2019). An Evaluation Study on the Effectiveness of the 2018 Tainan Arts Festival. Master's Program, Department of Theatre Arts, NSYSU.
  • 19.Lan, Li-Ya (2019). An Operational Exploration of Kaohsiung Municipal Social Education Center: A Perspective on Community Education and Community-Based Arts Education. Master's Program, Department of Theatre Arts, NSYSU.
  • 20.Hsieh, Wan-Chun (2019). Application of Relationship Marketing in Tainan City Chinese Orchestra. Master's Program, Department of Theatre Arts, NSYSU.
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