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Cheng-Lin Chang Associate Professor

Faculty

Faculty & Research

Cheng-Lin Chang, Ph.D.

Associate Professor & Director
Email: changchenglin@mail.nsysu.edu.tw
Tel Ext: +886-7-525-2000 ext. 3384
Research Interests
Modern and Contemporary Chinese Art, Art Market Studies, Art Asset Management
Theory and Practice of the Art Industry, Art Museum Theory and Practice
Courses Taught
Art Market, Visual Art Management & Agency, Art Investment and Asset Management
Economics of the Arts, Cultural and Creative Businesses, Public Art, Art Curating Practice
Prof. Cheng-Lin Chang, Associate Professor & Director

Biography

Dr. Cheng-Lin Chang is currently Associate Professor and Director of the Graduate Institute of Arts Management and Entrepreneurship at National Sun Yat-sen University (NSYSU). He integrates rigorous scholarship in sociology and contemporary art theory with distinguished professional leadership in cross-border cultural governance. He completed postdoctoral research at the Centre for the Arts in Society, Leiden University (Netherlands), and pursued advanced studies at the Amsterdam School for Cultural Analysis (ASCA), University of Amsterdam, and the School of Asian Studies, University of Edinburgh (UK). He previously achieved the top score in Taiwan's National Senior Civil Service Examination (Level II) in Cultural Administration, and has served as Researcher at the National Taiwan Museum of Fine Arts (NTMoFA), Founding CEO of the Taiwan Art Bank (Ministry of Culture), and Professor at the School of Arts Management and Education, Central Academy of Fine Arts (CAFA, Beijing). In addition, he has been invited to lecture at premier institutions worldwide, including Peking University and the University of Bologna (Italy), establishing an extensive international network of curatorial practice and academic collaboration across East Asia and Europe.

  • Education
  • Experience
  • Publications
  • Research Projects
  • Honors & Awards
  • 1.Postdoctoral Researcher, Centre for the Arts in Society, Leiden University, Netherlands
  • 2.Ph.D. Candidate, Amsterdam School for Cultural Analysis (ASCA), University of Amsterdam, Netherlands
  • 3.Doctoral Researcher, School of Asian Studies, University of Edinburgh, UK
  • 4.Ph.D. in Sociology, Tunghai University, Taiwan
  • 5.M.F.A. in Fine Arts, Graduate Institute of Fine Arts, Tunghai University, Taiwan
  • 1.Director, Art Center, National United University (2023–2024)
  • 2.Associate Professor, Department of Cultural Creativity and Digital Marketing, National United University (2023–2025)
  • 3.Adjunct Associate Professor, Graduate School of Arts Management and Cultural Policy, National Taiwan University of Arts (2024–2025)
  • 4.Assistant Professor, Department of Cultural Creativity and Digital Marketing, National United University (2021–2023)
  • 5.Professor, School of Arts Management and Education, Central Academy of Fine Arts (CAFA), Beijing (2016–2021)
  • 6.Director, Art Commercial Management Studio, Central Academy of Fine Arts (CAFA) (2018–2021)
  • 7.Adjunct Professor, GIOCA (Innovation and Organization of Culture and the Arts), University of Bologna, Italy (2018–2019)
  • 8.Adjunct Professor, Institute for Cultural Industries, Peking University (2018–2020)
  • 9.Researcher, Curatorial & Exhibition Department, National Taiwan Museum of Fine Arts (2015–2016)
  • 10.Founding Chief Executive Officer, Taiwan Art Bank, Ministry of Culture (2013–2016)
  • 11.Associate Researcher, Curatorial & Exhibition Department, National Taiwan Museum of Fine Arts (2012–2015)
  • 12.Assistant Researcher, Curatorial & Exhibition Department, National Taiwan Museum of Fine Arts (2009–2012)
  • 13.Staff Member, Exhibition and Education Division, Lanyang Museum, Yilan County (2008–2009)
  • 14.Researcher, Asia Art Archive (AAA), Hong Kong (2006–2008)

Journal Articles

  • 1.Chang, Cheng-Lin & Hsiung, Peng-Chu (2025). "Institutional Design and Organizational Construction Processes of Newly Established Public Art Museums in Taiwan," Museology Quarterly (THCI Tier 2).
  • 2.Chang, Cheng-Lin (2024). "Self, Modernity and Its Visual Representation: Artistic Practice and Subjective Consciousness of Hakka Artists during the Japanese Colonial Period," Hakka Studies, 6: 65-87. ISSN: 27894924.
  • 3.Chang, Cheng-Lin & Lin, Zih-Cen (2023). "A Study on the Online Marketing Strategy Mix of Representative Public Art Museums in Taiwan," Museology Quarterly, 38(1): 77-95. (TCI-HSS). ISSN: 10293140.
  • 4.Chang, Cheng-Lin & Lai, Ching-Lin (2023). "Institutional Exhibition, Ethnic Narrative, and Cultural Citizenship Practice: An Analysis of 'Embracing Hakka: Permanent Exhibition of the Taiwan Hakka Museum'," Journal of National United University, 20(2): 39-68. (ACI). ISSN: 10262415.
  • 5.Chang, Cheng-Lin (2023). "Creative Labor and Young Artists: Comparative and Critical Analysis of Research Approaches," Cultural Studies Quarterly, 182: 67-96. ISSN: 20762755.
  • 6.Chang, Cheng-Lin (2023). "Crafting 'Classic Hakka Cuisine': Culinary Narrative, Ethnic Policy, and the Construction of Taiwanese Hakka Imagery (2000–Present)," Journal of Chinese Ritual, Theatre and Folklore, 220: 63-115. (TSSCI, THCI). ISSN: 10251383.
  • 7.Chang, Cheng-Lin & Yu, Dian-Er (2021). "Cultural Settlements, Creative Clusters, and Urban Regeneration: A Case Analysis of the NDSM Art City in Amsterdam," Journal of Leisure Studies, 11(2): 113-140. ISSN: 20732368.
  • 8.Chang, Cheng-Lin (2018). "Institution and Practice: Structural Analysis of Public Art Education in Taiwan," Art Museum, 1: 166-171. ISSN: 20964358.
  • 9.Chang, Ming-Hung & Chang, Cheng-Lin (2015). "Practice of the Custodian: Art Management and Conservation in Taiwan Art Bank," Art Accreditation, 65: 34-41. ISSN: 18163157.

Books, Conference Proceedings & Book Chapters

(a) Co-authored Books & Conference Proceedings:

  • 1.Dai, B., Li, S., Li, C., Zhou, Q., Sun, Y., Chang, Cheng-Lin, Zhang, C., Chen, C., (Eds. Xiang, Y. & Xu, X.) (2018). Analysis of Cultural Industries Development in Macao I, Macao: Cultural Industries Committee of Macao SAR Government. ISBN: 9789996569807.
  • 2.Lin, M., Tsai, C., Chang, Cheng-Lin, & Huang, S. (Ed. Lin, M.) (2015). Proceedings of the Art Forum on the Biographies of Taiwanese Artists, Taichung: National Taiwan Museum of Fine Arts. ISBN: 9789860450392.
  • 3.Chang, Cheng-Lin, Chuang, Y., Pan, H., Chen, M. (Ed. Lin, M.) (2014). Taiwan Calling: 2014 Taiwan Biennial Art Forum Proceedings, Taichung: National Taiwan Museum of Fine Arts. ISBN: 9789860433425.
  • 4.Liao, H., Chang, Cheng-Lin et al. (Ed. Lin, M.) (2010). Multiplicity and Diversity: A Study of Taiwanese Art After the Lifting of Martial Law, Taichung: National Taiwan Museum of Fine Arts. ISBN: 9789860246483.
  • 5.Tang, X., Zhang, F., & Chang, Cheng-Lin (2010). A Dot in Space and Time: Contemporary Art Collection Catalogue of Guangdong Museum of Art, Taichung: National Taiwan Museum of Fine Arts. ISBN: 9789860276350.
  • 6.Lu, P., Chang, Cheng-Lin, Chou, Y., et al. (2007). Action in Words II: Collection of Award-winning Aesthetic Essays (2004–2007), Taipei: Unitas Publishing. ISBN: 9789573051046.
  • 7.Chou, C. & Chang, Cheng-Lin (2007). Public Relations: A Leisure Management Perspective, Taipei: Hwally Publishing. ISBN: 9789577842206.

(b) Book Chapters:

  • 1.Chang, Cheng-Lin (2025). "Exhibition Methods Analysis of the Taiwan Pavilion," in H. Hsiao (Ed.), Frontstage and Backstage of the World Hakka Expo: Positioning, Curating, and Hakka Imagery, pp. 171-197, Taipei: Chuliu Publishing. ISBN: 9789577327352.
  • 2.Chang, Cheng-Lin (2023). "Intertwining of Military Dependents' Villages and Hakka Heritage: Ethnic Imagery and Spatial Narrative in Chu Tien-wen's Works," in C. Chiu & W. Liu (Eds.), Proceedings of the 2022 National Symposium on Military Dependents' Villages, pp. 299-317, Taoyuan: Department of Cultural Affairs. ISBN: 9786267264515.
  • 3.Chang, Cheng-Lin & Wang, L. (2022). "Marketing Strategies for Artwork E-Commerce: An Analysis Based on the User Experience Model," in C. Wang (Ed.), Cultural Economy and Creative Aging, pp. 93-118, Taipei: Songhui. ISBN: 9789867599995.
  • 4.Chang, Cheng-Lin (2019). "Operations of Art Asset Management Institutions: A Case Study of the Art Bank," in White Paper on Chinese Art Wealth, Beijing: CICC Wealth & School of Arts Management and Education, CAFA.
  • 5.Chang, Cheng-Lin (2019). "Practice and Innovation: Platformization and Institutionalization of Art Wealth Management," in J. He & C. Chen (Eds.), Megatrends in the Art Market, pp. 122-130, Shanghai: Shanghai Academy of Social Sciences Press. ISBN: 9787552010541.
  • 6.Chang, Cheng-Lin (2017). "Approaches and Commercialization Trends in Art Wealth Management," in Y. Zhuang, C. Gao, & J. Huang (Eds.), Annual Research Report on China's Art Financial Market (2017): Art Wealth Management, pp. 107-125, Beijing: China Financial Publishing House. ISBN: 9787504992048.
  • 7.Chang, Cheng-Lin (2018). "Plural Modernities: Re-examining Taiwanese Documentary Photography in the 1980s," in T. Hsiao (Ed.), Subjects of Imagination: Proceedings of the Symposium on Taiwan Art Development in the 1980s, pp. 243-251, Taichung: National Taiwan Museum of Fine Arts. ISBN: 9789860552256.

Conference Papers

  • 1.Chang, Cheng-Lin & Chung, Chun-Yen (2026). "Value Co-creation and Business Model Innovation: The Regional Revitalization Practice of Xinbeishi Settlement in Neipu, Pingtung," 2026 Academic Conference on Sustainability and Prospects of Cultural and Creative Industries, National Pingtung University.
  • 2.Lin, Yu-Hsien & Chang, Cheng-Lin (2026). "Frontier Market Trading Trends in 'Ultra-Contemporary' Art: An Analysis Based on Artprice Art Market Reports (2022–2024)," 2026 Arts Administration and Management Conference, Taipei National University of the Arts. (Corresponding Author)
  • 3.Tuan, Pei-Chun & Chang, Cheng-Lin (2026). "Fan Behavior Forms and Aesthetic Practices in Online Participatory Culture: A Case Study of Esports Team T1 Fans," 2026 Conference on Cultural and Creative Industries, National Pingtung University.
  • 4.Chang, Cheng-Lin & Lee, Tzu-Yi (2026). "Cross-boundary Curatorial Practices of Art Intervention: A Case Study of the 'Romantic Route 3 Art Festival' in 2019 and 2023," 2026 Visual Arts New Perspectives Academic Conference, National Chiayi University.
  • 5.Chang, Cheng-Lin (2025). "Practical Exploration and Future Possibilities of Art Banks," The 11th China Art Finance Annual Conference & 4th International Art Finance Forum, Xi'an Academy of Fine Arts.
  • 6.Chang, Cheng-Lin (2023). "Art Gallery & Dealership Management in the Post-Pandemic Era," Re-Globalization: Practices from the Art Market — 2023 International Symposium on Global Art Market Studies, Central Academy of Fine Arts (CAFA).
  • 7.Chang, Cheng-Lin (2023). "Self, Modernity and Its Visual Representation: Artistic Practice and Subjective Consciousness of Hakka Artists during the Japanese Colonial Period," World Hakka Studies Conference & GHAS 2023 Biennial International Conference, National Central University.
  • 8.Chang, Cheng-Lin, Lin, Zih-Cen, Ho, Mei-Wei (2023). "Business Exposition Participation Strategy and Regional Brand Building: Case Study of 'Fresh Taiwan: International Expansion Plan of Cultural and Creative Industries' of Ministry of Culture, Taiwan since 2012," presented at the 6th NIT-NUU Bilateral Academic Conference.
  • 9.Chang, Cheng-Lin (2022). "Representation of Modernity of Taiwanese Hakka Artists: Vision, Scenery, and Ethnic Consciousness," 2022 Consortium of Global Hakka (GHAS) Young Scholar Workshop, National Central University.
  • 10.Chang, Cheng-Lin (2022). "Cultural Technology, Public Policy and National Governance: Digital Art Policy Development in Taiwan (2000–Present)," 2022 Annual Conference of Taiwan Association for Schools of Public Administration and Affairs (TASPAA), Chinese Culture University.
  • 11.Chang, Cheng-Lin (2022). "Intertwining of Military Dependents' Villages and Hakka Heritage: Ethnic Imagery and Spatial Narrative in Chu Tien-wen's Works," National Symposium on Military Dependents' Villages, Taoyuan Cultural Affairs Bureau.
  • 12.Chang, Cheng-Lin & Lin, Zih-Cen (2022). "Online Marketing Strategy of Public Art Institutions: A Comparative Study of NTMoFA, TFAM, and KMFA," 2022 Conference on Marketing Research (CMR2022), Chinese Culture University.
  • 13.Chang, Cheng-Lin (2021). "Research on Business and Management Models of Artwork Electronic Commerce Since 2000: A Cross-national Analysis," presented at the 4th NIT-NUU Bilateral Academic Conference.
  • 14.Chang, Cheng-Lin (2019). "Markets, Events, and Display: Dialectical Relationship Between Chinese Contemporary Art Market and Exhibition Techniques (1990s–Present)," Structure & Innovation: 2019 International Symposium on Global Art Market Studies, CAFA.
  • 15.Chang, Cheng-Lin (2019). "Research and Teaching: Six Keywords in Art Asset Management," Creative Path: International Symposium on Arts & Design Management, KEDGE-CAFA Institute of Arts and Design Management.
  • 16.Chang, Cheng-Lin (2019). "Macro Models: Financial Instruments and Art Enterprise Operations," The 5th China Art Finance Annual Conference, Shandong University of Finance and Economics.
  • 17.Chang, Cheng-Lin (2018). "Developments and Trends in Global Art Trade," 2018 China Cultural Products International Marketing Annual Conference, National Base for International Cultural Trade (Beijing).
  • 18.Chang, Cheng-Lin (2017). "Operating Models of Private Art Museums in Western China: Case Studies of MOCA Yinchuan, Blue Roof Museum of Chengdu, and OCAT Xi'an," 2018 2nd Plateau Forum, Shaanxi Art Museum.
  • 19.Chang, Cheng-Lin (2017). "Organizational Transformation and Exhibition Practice: A Comparative Study on Exhibition Operations of Public Art Museums across Mainland China, Taiwan, and Hong Kong since the 1980s," 14th International Conference on Arts and Cultural Management (AIMAC).
  • 20.Chang, Cheng-Lin (2017). "Plural Modernities: Re-examining Taiwanese Documentary Photography in the 1980s," Subjects of Imagination Symposium, National Taiwan Museum of Fine Arts.

Curatorial Catalogues, Translations & Critical Essays

Curatorial Catalogues:

  • 1.Chang, Cheng-Lin (2014). 2014 Taiwan Biennial, Taichung: National Taiwan Museum of Fine Arts (Bilingual / ISBN: 9789860421590).
  • 2.Chang, Cheng-Lin (2014). The Pioneers of Taiwanese Artists 1961–1970, Taichung: National Taiwan Museum of Fine Arts (Bilingual / ISBN: 9789860407068).
  • 3.Chang, Cheng-Lin (2013). Gazing into Freedom: Taiwan Contemporary Art Exhibition, Taichung: National Taiwan Museum of Fine Arts (Bilingual / ISBN: 9789860377613).
  • 4.Chang, Cheng-Lin & Shih, S. (2011). Taiwan Pavilion at the Venice Architecture Biennale 2000–2010, Taichung: National Taiwan Museum of Fine Arts (Bilingual / ISBN: 9789860273212).
  • 5.Chang, Cheng-Lin, Shih, S., & Pan, H. (2010). Taiwan Calling: 2010 Taiwan Biennial, Taichung: National Taiwan Museum of Fine Arts (Bilingual / ISBN: 9789860247954).
  • 6.Chang, Cheng-Lin (2008). Sensibility: New Generation Female Creators, Taichung: Da Xiang Art Space (ISBN: 9789868384347).

Translations & Selected Critical Essays:

  • 1.Chang, Cheng-Lin & Chen, C. (Trans.) (Original by Victoria D. Alexander) (2006). Sociology of the Arts: Exploring Fine and Popular Forms, Taipei: Chuliu Publishing.
  • 2.Chang, Cheng-Lin (Trans.) (Original by Arlie Hochschild) (2017). The Second Shift: Working Families and the Revolution at Home, Taipei: Socio Publishing.
  • 3.Chang, Cheng-Lin (2022). "Adapting to Local Realities: Museum Financialization Pathways and Strategic Options," Art Investment (Yishu Diancang), 361: 118-121.
  • 4.Chang, Cheng-Lin (2020). "Art Industry Competition under a New Round of Globalization: Opportunities and Strategies," Art Investment, 336: 72-77.
  • 5.Chang, Cheng-Lin (2020). "Transforming the Site: Practice of 'Vintage Garbage R&D Company' Art Project in Nangang," Art Investment, 322: 62-65.
  • 6.Chang, Cheng-Lin (2019). "Poetry of Life and Form: On Liang Ping-Cheng's Sculptural Art," Art Investment, 322: 62-65.
  • 7.Chang, Cheng-Lin (2017). "Institutionalization and Securitization Trends in Art Wealth Management," China Art Finance, 20: 19-22.
  • 8.Chang, Cheng-Lin (2016). "Operating Models and Commercial Potential of Art Banks," Art Commercial, June 2016 Issue.
  • 1.Principal Investigator, NSTC 2026 Project: "Ethnic Mainstreaming and Localized Practices of Contemporary Curating (I): Hakka and Indigenous Relations Narratives in Art Intervention Projects" (NSTC 115-2420-H-110-008).
  • 2.Principal Investigator (2025/08/01–2026/07/31), "Hometown Entrepreneurial Trajectories and Development Strategies of Young and Mid-career Hakka Cultural Entrepreneurs in Taiwan," Hakka Affairs Council Knowledge Development Grant.
  • 3.Principal Investigator (2024–2025), "Innovative Strategies in Art Curating, Ecomuseums, and Community Interventions in Taiwan's Hakka Settlements," Hakka Affairs Council Grant.
  • 4.Co-Principal Investigator (2023–2024), "Development Positioning and Operational Research for the Taichung Art Museum," Commissioned by Taichung City Cultural Affairs Bureau, Executed by Dimension Endowment of Art.
  • 5.Principal Investigator (2023–2024), "Ethnic Empowerment and Professional Museum Management Systems: A Cross-National Comparative Study Focusing on Taiwan's Hakka Experience," Hakka Affairs Council Grant.
  • 6.Principal Investigator (2021–2022), "Genealogy of Visual Symbols in Contemporary Taiwanese Hakka Artists: Exploration of Visual Culture (1980s–Present)," Hakka Affairs Council Grant.
  • 7.Co-Investigator (2021–2023), "Institutions and Practices: Comparative Operational Models of Newly Established Public Art Museums in Taiwan (2000–Present)," National Culture and Arts Foundation (NCAF) Arts Environment & Development Grant.
  • 8.Sub-Project Director (2020–2021), "Implementation Pathways of Cultural Industry Digitalization Strategy in the New Era," National Social Science Fund Key Project in Art.
  • 9.Principal Investigator (2020–2021), "Global System of Art Market Research: Theory, Methodology, and Paradigms," Central Academy of Fine Arts Zhiyuan Plan / Central Universities Basic Research Fund.
  • 10.Principal Investigator (2019–2020), "Management Models of Artwork E-Commerce in Internet Enterprises: A Cross-National Comparative Study (1995–Present)," Central Academy of Fine Arts (CAFA).

Awards & Honors

  • 1.National Sun Yat-sen University "Distinguished New Faculty Award" (2025/2026)
  • 2.Special Contribution Award, School of Arts Management and Education, Central Academy of Fine Arts (2019)
  • 3.Special Contribution Award, School of Arts Management and Education, Central Academy of Fine Arts (2018)
  • 4.Outstanding Undergraduate Curriculum Award, Central Academy of Fine Arts (2018)
  • 5."Taiwan Art Bank Innovative Service Project" Finalist for the 7th Government Service Quality Award (2015)
  • 6.2010 Taiwan Biennial selected among "Top 10 Public Art Exhibitions in Taiwan"
  • 7.Inaugural Resident Fellowship, Center for Contemporary China Studies, National Tsing Hua University
  • 8.Tzu Chi Foundation Art Scholarship
  • 9.S-An Aesthetics Essay Award
  • 10.Kuo Po-Chuan Essay Award, Taiwan Fine Arts Foundation

National Civil Service Qualifications

  • 1.National Senior Civil Service Examination (Level II) in Cultural Administration — Top Scorer (Valedictorian)
  • 2.National Senior Civil Service Examination (Level III) in Cultural Administration — Qualified

Invited Keynotes & Professional Juror Experience (Selected)

  • 1.2025, "Artwork Selection Criteria and Market Trends," Professional Certification Program in Art Agency & Auction, Shih Chien University.
  • 2.2025, "Foundations and Practice of Art Business," School of Fine Arts, East China Normal University (Online).
  • 3.2024, "Auctions and Art Fairs: Key Trajectories in China's Post-Pandemic Art Market," 2024 ART KAOHSIUNG Art Forum.
  • 4.2024, "Art Banks and the Financialization of Fine Art," Art Commercial Management Studio, CAFA (Online).
  • 5.2024, Academic Reviewer, Blue Book on China's Art Financial Market Development (2024), Asia Art Financial Academy (AAFA).
  • 6.2023, "Ethnicity, Locality, and Cultural Entrepreneurship," Nanhua University Cultural Creative Industries Forum.
  • 7.2022, "Art as Taste Asset" Lecture Series (Assetization of Art, Art Trusts, and Post-Pandemic Trends), Chens Art Gallery.
  • 8.2022, "Art Industry, Democratization, and Resource Allocation: Elite vs. Populist Models," Institute of Chinese Literature and Philosophy, Academia Sinica.
  • 9.2021, "Global Art Finance Ecosystem: Institutions, Services, and Products," 2021 ART FUTURE Art Fair Forum.
  • 10.2021, "Art Price Indices as an Archival Form," Taipei Art Economy Research Center (TAERC) Forum.
  • 11.2021, "Chinese Art Market Under the Epidemic Situation: New Strategies," Executive Master in Art Market Studies, University of Zurich, Switzerland (Online).
  • 12.2021, External Ph.D. Thesis Examiner, Otago Business School, University of Otago, New Zealand (Online).

Thesis Supervision (Selected)

  • 1.Business Model Innovation of Artwork E-Commerce Based on Consumer Behavioral Data (CAFA)
  • 2.Brand Building Strategies for Contemporary Art Institutions (CAFA)
  • 3.Marketing Strategies for Trendy Contemporary Art: KAWS as an Analytical Subject (CAFA)
  • 4.Novel Cultural Spaces and Creative Sites: A Study of Hybrid Art Commercial Spaces in Wuhan (CAFA)
  • 5.Commodification Process of Creative Bazaars in the Experience Economy Era (CAFA)
  • 6.Application of Blockchain in Supply Chain Finance for Cultural Creative Smart Industrial Parks (CAFA)
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