謝榮峯 教授EN
FACULTY
Jasper Hsieh
Professor
Jasper Hsieh, DBA, CBV is a Professor at the Graduate Institute of Arts Management and Entrepreneurship (GIAEM), National Sun Yat-sen University (NSYSU). He holds a Doctorate in Business Administration (DBA) from the Edward S. Ageno School of Business and a Master’s in Arts Administration from the School of Public Affairs at Golden Gate University in San Francisco, USA, and completed doctoral research in Arts Policy and Administration at The Ohio State University, Columbus. Professor Hsieh previously served as Chief Executive Officer of the Social Practice and Development Research Center at NSYSU, Director of the Innovation and Incubation Center, and Director of the Entrepreneurship Center. His extensive administrative and practical career also includes serving as Secretary and Head of both Planning and Marketing Divisions at the Taiwan Philharmonic (National Symphony Orchestra, NSO), and Researcher of the Operation and Promotion Division for the Preparatory Office of the Shihsanhang Museum of Archaeology. Bridging profound academic rigor with forward-looking practical leadership, Prof. Hsieh specializes in arts entrepreneurship dynamics, organizational intellectual capital, non-profit strategic orientation, museum brand marketing, and participatory community collaboration. He has served as Principal Investigator for numerous multi-year National Science and Technology Council (NSTC) research projects and large-scale University Social Responsibility (USR) projects funded by the Ministry of Education. He is the author of several books, including "Walking in the Faint Light: Tenacity and Resilience of Arts Entrepreneurs," and has been repeatedly recognized with Excellent Academic Research and Outstanding Teaching awards, passionately fostering cultural organizational innovation and community co-creation.
- 1.Doctor of Business Administration (DBA), Edward S. Ageno School of Business, Golden Gate University, San Francisco, USA
- 2.Master of Arts in Arts Administration, School of Public Affairs, Golden Gate University, San Francisco, USA
- 3.Doctoral Research, Arts Policy and Administration, The Ohio State University (Columbus, OH), USA
Administrative Experience
- 1.Chief Executive Officer, Social Practice and Development Research Center, National Sun Yat-sen University
- 2.Director, Innovation and Incubation Center, National Sun Yat-sen University
- 3.Director, Entrepreneurship Center, National Sun Yat-sen University
Academic & Teaching Experience
- 1.Assistant Professor, Graduate Institute of Indigenous Arts and Dept. of Arts and Creative Industries, National Dong Hwa University
- 2.Assistant Professor, Graduate Institute of Aesthetics and Arts Management, Nanhua University
Professional Practice (Selected)
- 1.Secretary & Head of Planning and Marketing Divisions, National Symphony Orchestra (Taiwan Philharmonic, NSO)
- 2.Researcher, Operation and Promotion Division, Preparatory Office of Shihsanhang Museum of Archaeology, Taipei County
- 3.Executive Editor / Officer, Department of Civil Affairs, Taipei City Government
- 4.International Marketing and Promotion, Taipei Culture Foundation (1999 Taipei Arts Festival)
- 5.Research Assistant, Graduate Institute of Plastic Arts, Tainan National College of the Arts
- 6.Officer, Cultural Affairs Bureau, Tainan County Government
Journal Articles
- 1.Hsieh, R. F., & Chang, Y. C. (2022). Dynamic Capabilities and Business Model Innovation in Arts Entrepreneurship: An Exploratory Case Study. Journal of Cultural and Creative Industries Research, 12(1), 1-32.
- 2.Liao, C. B., & Hsieh, J. (2021). An Exploration of Audience Experience, Artistic Product Placement, and Purchase Intentions for Performing Arts Derivative Products. Policy and Human Management, 12(2), 1-28. (Corresponding Author)
- 3.Hsieh, R. F. et al. (2015). Museums and the Dawn of the Participatory Marketing Era. Art Accreditation Bimonthly, 62.
- 4.Hsieh, R. F., & Liao, C. B. (2014). Market Maturity and Strategic Planning of Cultural and Creative Industry Commercialization. Journal of Management and Systems, 21(3), 443-470.
- 5.Hsieh, R. F., & Chen, S. Y. (2012). The Application of Intellectual Capital in Non-Profit Arts Organizations: A Case Study of Taiwan's Performing Arts Troupes. Taiwan Journal of Arts Management, 4, 33-68.
Books & Monographs
- 1.Hsieh, J. (2022). Walking in the Faint Light: Tenacity and Resilience of Arts Entrepreneurs. Taipei: Artist Publishing Co.
- 2.Hsieh, J. et al. (2020). Cultural Governance and Community Enterprise Practice. Kaohsiung: NSYSU Press.
Conference Papers (Selected Peer-Reviewed)
- 1.Hsieh, J. (2023). "Community Culture Entrepreneurship and Organizational Resilience under Post-Pandemic Dynamics." International Conference on Cultural Policy and Arts Management, Taipei, Taiwan.
- 2.Hsieh, J., & Liao, C. B. (2021). "Strategic Orientations and Brand Performance of Public Cultural Venues." Annual Conference of Taiwan Association of Cultural Policy Studies.
- 3.Hsieh, J. (2019). "Intellectual Capital and Value Creation in Indigenous Creative Enterprises." International Symposium on Arts and Cultural Management, Seoul, South Korea.
Master's Theses Supervised (Selected)
- 1."Institutional Perspectives on Business Models of Taiwanese Circus Troupes: The Case of FOCASA Circus" (NSYSU GIAEM)
- 2."Revitalization and Local Plural Practice of the Cijin Crafting House" (NSYSU GIAEM)
- 3."Corporate Practice of Adding Value to Neighborhoods through Place Branding: A Case Study of Calligraphy Greenway in Taichung" (NSYSU GIAEM)
- 4."Youth Returnee Art Action: A Case Study of Zhongzhou Community, Cijin" (Professional Practical Report - NSYSU GIAEM)
- 5."Optimizing Marketing Strategies for Performing Arts Organizations in Tainan from Experiential Marketing Theory" (NSYSU GIAEM)
- 6."The Impact of Actors' Participation in Marketing Activities on Audience Engagement: The Case of Taiwan Bangzi Opera Company" (NSYSU GIAEM)
- 7."Stakeholder Management in Public Art Installation: The Case of Sizihwan Marine Center" (NSYSU GIAEM)
- 8."The Publicness of Performing Arts from Arts Subsidy Mechanisms" (NSYSU GIAEM)
- 9."Customer-Based Brand Equity Analysis: The Case of National Taichung Theater" (NSYSU GIAEM)
- 10."Structural, Functional, and Appeal Strategies in Performing Arts Copywriting Design" (NSYSU GIAEM)
NSTC & Government Research Projects
- 1.Principal Investigator, National Science and Technology Council (NSTC): "Dynamic Capabilities, Resilience, and Business Model Innovation of Arts and Cultural Enterprises"
- 2.Principal Investigator, Ministry of Science and Technology (MOST): "The Impact of Intellectual Capital and Organizational Ambidexterity on Non-Profit Arts Performance"
- 3.Principal Investigator, MOST: "Museum Brand Identity, Interactive Engagement, and Participatory Cultural Governance"
University Social Responsibility (USR) & Public Projects
- 1.Project Director, Ministry of Education USR Deep-Cultivation Project: "Co-creating Harbor Communities: Arts Engagement and Youth Enterprise in Cijin"
- 2.Co-Principal Investigator, MOE Higher Education Sprout Project: "Interdisciplinary Cultural Ecosystem and Sustainable Regional Innovation"
- 1.Excellent Academic Research Award, National Sun Yat-sen University
- 2.Distinguished Teaching Award, College of Liberal Arts, National Sun Yat-sen University
- 3.Certified Business Valuation Analyst (CBV), National Association of Certified Valuators and Analysts (NACVA)
- 4.Best Paper Award, Annual Conference of Taiwan Association of Cultural Policy Studies
- 5.Excellent Mentor Award, National Sun Yat-sen University